Monday, June 30, 2008

A cup of coffee and wheat toast


Seth Godin writes one of the world's most popular blogs. If you're not reading his blog on a regular basis, you're missing out on a great resource.

Traditional advertisements on TV and radio are classified by Seth as interruption marketing, which interrupt the customer while she is doing something of her preference. Seth introduced the concept of permission marketing where the business provides something of value to the customer and thus obtains her permission and then does marketing.

Recently, Seth posted a nice, tight taxonomy of marketing, breaking it down into five, easy pieces: data, stories, products, interactions, and connections. I encourage you to take some time to appreciate his succinct, wonderful post.

1 comment:

Brandy Nagel said...

Thanks for sharing - Seth is brilliant