Do you know what a CAPTCHA is? It's those irritating wavy numbers and letters that a Website uses to determine if you're a human.
Pramana, a VentureLab graduate company that's now being incubated in the ATDC, has created a better way to eliminate fraudulent use of a Website while being friendlier to customers. Forbes quotes Sanjay Sehgal (former VentureLab Fellow and now CEO of Pramana) as saying:
Instead of submitting users to a test, the Atlanta-based company's technology plugs into Web sites and invisibly analyzes users' online behavior to determine who's a human and who's a bot. "We don't demand that users prove they're human," Sehgal says. "We simply watch them and decide for ourselves."
Read the rest of the article here.
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